Jun 16 – Jul 10, 2026 Meta Ads + IG · EGP

June cycle · growth report

0 follows.

+245% follows. +23% downloads. Both engines grew.

Spend 99.5% of 30K
EGP0
Full-plan delivery · Delta −EGP 160
Total app installs Meta + backend
0
Meta-reported 1,027 · Backend est. 1,321 (×1.22 Android, ×1.72 iOS)
IG new followers +245% vs May
0
Cost per follower EGP 11.63 · vs May EGP 17.30 = −33%
Total impressions Account level
0
CPM EGP 32.37 · Frequency 2.08
Total reach Account level
0
Unique people who saw a dru ad
IG profile visits +69% vs May
0
Meta-attributed 3,466 · Instagram total 6,600

iOS win — 62% above plan volume

iOS delivered 234 backend installs vs a plan of 100 — +134%. Meta-reported CPI dropped from 125 EGP in May to EGP 79 this cycle. iOS is now a proven pillar.

Meta Ads · Campaign level

Three campaigns, three outcomes.

Live numbers from the Almouneer ad account for June 16 – July 10.

Spend by campaign

Total EGP 29,840 · plan was 30,000

Results by campaign

Meta-reported vs backend estimate

Android InstallsApp Promotion · Meta
Delivered
SpendEGP 10,833
Impressions440,143
Reach191,743
CPMEGP 24.61
Results
Installs (Meta)891
Installs (backend est.)1,087
CPI (Meta)EGP 12.16
CTR0.91%
iOS InstallsApp Promotion · Meta
Delivered
SpendEGP 10,822
Impressions258,634
Reach97,550
CPMEGP 41.84
Results
Installs (Meta)136
Installs (backend est.)234
CPI (Meta)EGP 79.58
CTR0.79%
IG Profile VisitsTraffic · Meta (IG-first)
Delivered
SpendEGP 8,184
Impressions223,169
Reach149,912
CPMEGP 36.67
Results
Profile visits (Meta)3,466
Total visits (IG Insights)6,600
Cost per visitEGP 2.36
CTR4.45%

Account-level totals

Spend
EGP 29,839.83
Impressions
921,946
Reach
443,979
CPM · CPC · CTR · Freq
EGP 32.37 · EGP 1.87 · 1.73% · 2.08

Comparison · Installs and Instagram

Downloads up. Follows tripled.

Side-by-side, May cycle vs. Jun 16 – Jul 10.

Total installs (backend) +23%
0
Last month 1,076 · +245 more app users
Android installs (backend) +15%
0
Last month 945
iOS installs (backend) +79%
0
Last month 131 · iOS engine unlocked
App installs · month over month

Meta-reported and backend-verified · both grew, iOS grew fastest

Instagram · organic + paid

Every IG metric grew.

IG Follows +104%
0
Last month 346
IG Visits +69%
0
Last month 3,900
Link clicks +57%
0
Last month 337
Views (IG + FB) +14%
0
Last month 52,200
Reach +12%
0
Last month 21,600
Content interactions −26%
0
Last month 265 · quality signal
Month-over-month overlay

Logarithmic scale — every category grew, follows more than doubled

Metric May 15 – Jun 15 Jun 16 – Jul 10 Change
App installs
Total installs (Meta)8501,027+21%
Total installs (backend)1,0761,321+23%
Android installs (backend)9451,087+15%
iOS installs (backend)131234+79%
iOS CPI (Meta)EGP 125.37EGP 79.58−37%
Instagram (organic + paid)
IG Followers gained346704+104%
IG Profile Visits3,9006,600+69%
IG Link clicks337530+57%
IG Views (IG + FB)52,20059,300+14%
IG Reach21,60024,200+12%
IG Content interactions265197−26%
Cost per followerEGP 17.30EGP 11.63−33%
Meta Ads · account-level
Total spendEGP 25,219EGP 29,840+18%
Total clicks14,41715,978+11%
Impressions810,212921,946+14%

Next cycle · July 16 – August 15

Same 30K. Compounding the wins.

Continue what worked. Cap what overspent.

Total budget Same as June
EGP0
30-day flight · July 16 – August 15
Expected app installs Backend est.
0
Android ~1,150 · iOS ~250 (proven CPIs held)
Expected IG follows +245% momentum
0
If June's cost/follower of EGP 11.63 holds

Budget split.

Android Installs

App downloads
EGP12,000
~1,150 backend installs. Proven engine — same allocation as June.

iOS Installs

App downloads
EGP6,000
~250 backend installs. Cap daily budget at EGP 200 to avoid June's overspend.

IG Profile Visits

Instagram growth
EGP12,000
~850 new followers. Best CTR pillar — scale steady.