Three weeks of paid media. Nearly half a million views — and 1,500+ new followers who chose to stay.
One goal was set for the testing phase: real audience growth. Twenty-one days later, both platforms are visibly bigger — with TikTok, the priority, growing fastest.
The testing phase had one job: find the real price of a real follower. Meta and TikTok — two separate auctions — landed on the same answer.
On budget pacing: 12.5K of the 20K testing budget is deployed. Campaigns went live on 3 July once accounts and payment were set up, and testing spend scales only behind proven winners — the remainder lands through early August as the winning campaigns take it.
Ads didn't replace Odoriko's organic reach — they multiplied it. The algorithm follows attention, and attention followed the ads: organic views grew from 25K to 117K while campaigns ran, with 188K more delivered by the ads themselves.
When the new branch was announced, the request was clear: point the campaigns at the coast. By 18 July, dedicated North Coast campaigns were live on both platforms — and the announcement itself became Odoriko's biggest moment of the month.
Reservations at Arkan have been trending up since the campaigns began.
At the locked ~9 EGP benchmark, with full budgets deployed and organic momentum compounding: TikTok more than triples, and Instagram crosses 20K.
Deploy the remaining ~7.5K behind the proven winners and close the testing phase as designed.
A campaign built for Instagram Direct conversations: it turns followers into enquiries and bookings, and proves the audience we're buying wants to visit — not just watch.
Engagement budget behind the proven posts — more likes, comments and shares on exactly the posts new visitors see first. Social proof, bought at the lowest price.
Sahel season has weeks left and the coast campaigns are delivering the cheapest follows of the month. Push harder while the audience is there.
188K ad views on Instagram alone. The people who watched but haven't followed yet are the cheapest next followers — and the bridge to the reservations phase.
Turn the food-creator coverage Odoriko already earns into Spark Ads on TikTok, and start collecting guest content at both branches — ad-ready material at zero production cost.
More followers means more messages — and every slow reply is a table lost. We build always-on AI agents that answer instantly, in Odoriko's voice: menu, directions, hours, North Coast questions — and hand hot reservation requests straight to the team. It's already running for brands we manage. A demo is ready when you are.