Selected work
00
Selected work
2025 — 2026
Strategy · Creative direction
Production · Media buying · Automation

Strategy, content & growth.

One team for the strategy, the look, the shoot, the ads and the inbox. Everything on this page was planned, directed, shot or run by our team.

Scroll
StrategyCreative directionSocial mediaPhotographyVideographyReelsMedia buyingAI automationStrategyCreative directionSocial mediaPhotographyVideographyReelsMedia buyingAI automation
Brands we've worked with.
38 brands · Food & drink · Fashion · Real estate · Wellness · Tech
WardaadidasYATAIOdoriko3 GuysRed BullGTHRdruMeatholicOrascom DevelopmentnetoBlock PartyElmFortune of WellThe Kolla BarD'jaja30 NorthPatinaWACUP
50 CupsMSA TigersAtaraxia HospitalitySNZAPearlaWaterline Co.Lo2ma w FteeraFigataOTGWood ProHabitsComfyBy AhoodTwinelabNatural CollagenLayali MarinaoddPeople of ImpactAl-Hassouna
01
Strategy
The thinking before the first post.
02
Creative direction
A look, a feed and a plan for one brand.
03
Production
Shot, filmed and edited by our own crew.
04
Media buying
Spend, results and the next move, reported live.
05
Automation
Every message answered, day and night.
01
Strategy · Market · Positioning · Content system

Strategy beforethe first post.

Every brand starts with a document: the market, the position, the channels, the content pillars and the voice. This one runs 31 pages. Here are nine.

The strategy document
Market, strategy, brand.

Presented to the client before launch, so every post that follows has a reason.

Swipe
Cover
Market landscape
Positioning
The strategy
Channel ecosystem
Organic social system
Content pillars
Tone of voice
Launch calendar
02
Creative direction · Social media strategy

Same brand.New form.

For a café reopening in a new space, we set the creative direction and the social strategy: a colour system, four looks for one feed, how to film, and a month of content from one shoot day. Delivered as a live page the client opens on a phone.

Inside the deck
  • 01
    Five colours, five jobs.A colour grid that decides what every post is for.
  • 02
    Four looks for one feed.Close-up, lifestyle, people and graphic, in a fixed rhythm.
  • 03
    Same dish. New form.Menu shots before and after, in the new art direction.
  • 04
    Three ways to film.Reels, short ads and launch content, each with its own rules.
  • 05
    One day. A month of content.The shoot plan that fills the calendar from a single day.
From the deck
Colour first, then content.

References, proofs and the before and after, as the client saw them.

Swipe
BoardThe colour grid
ProofMorning light
TodayThe dish as it is
New formSame dish, new direction
ProofThe pour
ProofThe space in service
ProofIced, in the sun
03
Production · Photography · Video · Reels

Yes, we shootthis ourselves.

Restaurants, cafés, sportswear, real estate, TV and live events. Directed, shot and edited by our own crew.

Launches, documented.
Activations and events shot as they happen: the space, the people, the product.
Food that sells the dish.
Campaign stills built around one line, one dish and one face.
On set, behind the scenes.
From product campaigns to TV sets, the stills that keep the feed alive between shoots.
03
Reels · Vertical · Made for the feed

Shot for the thumb,not the cinema.

♪
♪
♪
♪
Art direction · Cinematography · Edit
Yes. We directed,shot and editedthis.

A hospitality film: the space, the food and the ritual, cut to the rhythm of the place.

Videography
Events,
filmed like films.
♪
Series teasers · Drama · Comedy · TV
♪
♪
♪
♪
♪
♪
Concept · Casting · Shoot · Edit
One idea,shot like astory.

Short films for launches and drops, written, cast and cut in-house.

♪
More from the feed
Live events, food, places.

A few more of the reels we shot and edited this year.

Swipe
♪
♪
♪
♪
♪
♪
♪
♪
♪
What the crew brings
Art directionShot planningFood photographyCampaign stillsEvent coverageReels & short-formBrand filmSeries teasersEditing & colourMotion & typography
04
Media buying · Meta · TikTok

Spend thatreports back.

Every account gets a living report, not a spreadsheet: spend, results, funnel, creatives and the next month's plan. Two of them, live.

Explore live ↗
Open live ↗
Health app · Growth reportMeta · TikTok
Explore live ↗
Open live ↗
Restaurant · Performance reportTesting phase
05
AI automation · Instagram · Facebook · WhatsApp

Every message,answered.

An AI agent we build and run answers DMs in Arabic and English within seconds: menu, branches, prices, delivery and bookings. When a person is needed, it hands the chat to your team with a summary.

Y
yourbrand
Active now
Message...
How it works
  • 01
    Trained on your brand.Menu, prices, branches, hours, offers and your tone of voice.
  • 02
    Answers in seconds.In Egyptian Arabic or English, matching how the customer writes.
  • 03
    Knows when to stop.Complaints, catering and bookings go to your team with a short summary.
24/7Always on
AR + ENBoth languages
SecsFirst reply
1 tapHand-over
Let's make yours
Your brand,next.
Worth the scroll.
Selected work · 2025 — 2026Strategy · Production · Media buying · Automation38 brands and counting